It really seems to me that, nowadays, clicking on a simple link is becoming more and more tricky. So many promises of unrepeated experiences all cramped in a few word headline. “Your Mind Will Be Blown,” “You Won’t Believe What Happens Next,” “Your Life Will Stop Being Boring, Maybe You Will Find a Job and Quit The Couch Potato Club.” You get the idea. Well, apparently, there’s now a new way to convince people to click on content, whether content means a document, an audio book, a video or an eBook: you can try and convince users to earn their right to give a look by sharing the info they want to get.
